Does Your Firm Need These AI Tools? Tamra Moroski of The Marketing AI Institute Breaks It Down 🔍💡

Hey there!

This week on AI for Architects, I had an amazing conversation with Tamra Moroski, Director of Partnerships at the Marketing AI Institute. Fun backstory: I actually met Tamra while cold-plunging in Cleveland, Ohio where I reside. We instantly connected over our shared love of the outdoors, and it was refreshing to chat with someone who values staying grounded and mindful, even amid all things tech.

Catch the full episode wherever you listen to podcasts if you want to hear the whole conversation. And, as always, thanks for tuning in. Here’s to exploring how AI can work for all of us in a meaningful, sustainable way!

🎧 New Episode: Humanizing Marketing with AI: Insights from Marketing AI Institute with Tamra Moroski

In this episode, Tamra Moroski shares her journey with the Marketing AI Institute and the transformative role of AI in marketing. We got into some practical ways architects can actually use tools like ChatGPT and HubSpot to boost visibility and client engagement.

Here’s what we covered:

• AI in Marketing: AI literacy is essential, and tools like ChatGPT and HubSpot can be a significant leg up for architects looking to amplify their brand.

• Human Touch Matters: Personalized marketing needs human empathy, and AI can help free up time for meaningful connections.

• Embrace Curiosity, Not Fear: Approaching AI with curiosity opens doors to growth and creativity.

• Mindfulness in AI: Finding balance is key; Tamra’s approach to staying grounded is a reminder that tech should work with, not against, us.

• Community is Everything: Building a supportive network in AI helps us learn, adapt, and grow together.

👉 Listen on Apple Podcasts
👉 Listen on Spotify

🏗️ Architecting With AI
See in real-time how AI is used in designing the built environment.

A Unique Blend of Architecture and Cutting-Edge Technology Offered by SCI-Arc’s MA2. Exciting developments for architects-to-be! This two-year course program not only equips students with essential skills in traditional design theory and practice but also delves into cutting-edge technologies like gaming, AI, simulation, and augmented reality (AR).

Autodesk charts its AI future. Find out what’s in store for Autodesk as the age of AI looms on the horizon. 

🔍 AI Tool of the Day: Autodesk Forma

Autodesk recently unveiled new updates to Forma, its AI-powered, cloud-based tool designed to enhance building design and planning, at the Design and Make Conference in San Diego, October 15-17, 2024.

What’s New:

• Embodied Carbon Analysis: Provides rapid, site-specific assessments, allowing designers to consider carbon impact alongside sun access and outdoor comfort early in the design phase.

• Noise & Wind Predictions: AI-driven insights offer real-time predictions of ground noise and wind conditions, helping teams address environmental factors from the start.

• Enhanced Collaboration: Integration with Autodesk Docs supports seamless data sharing and team feedback, enabling collaborative refinement of design concepts.

Forma is built to complement Revit, emphasizing A cloud-based, outcome-driven design that empowers teams to make informed decisions earlier in the process.

Learn more about Forma 👉 here.

🗓️ AI in Motion: Events You Can't Miss Right Now

The Power of AI in Architecture — New webinar alert! Hosted by the American Institute of Architects (AIA) – Orange County, this lunch-hour event on November 12, 2024 will dive into how AI can be a powerful business tool in giving your practice a competitive edge.

AI For Agencies Summit — Mark your calendar for November 20, 2024, and join the Marketing AI Institute’s virtual summit. Discover the tools and insights to navigate AI’s impact on agencies and business strategies in the future.

AI-Driven Design Practice 2.0 — Learn how to integrate AI-driven tools like Stable Diffusion and ControlNet into your workflow this November 30 - December 1, 2024, with this PAAcademy workshop.

🏢 Beyond Design
Get your fill of AI news beyond the field of architecture.

New Report Reveals AI's Massive Workforce Impact (And We're Not Ready). This new statistic from the Brookings Institution about AI's impact on American workers is sobering. Learn what that means for your architecture practice. 

Meta builds AI search engine to cut Google, Bing reliance. The AI race is on. The Information reports that Meta is building an AI search engine to lessen their dependence on Alphabet’s Google and Microsoft’s Bing.

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