AI for Architects, Simplified 🤖

Hey there!

I hope you’re having a good week. I'm still buzzing with energy from our "AI for Architects" webinar last month. It was so great to see so many of you there and connect.

What I learned most from our session is that you appreciated how we made AI feel simple and easy to understand. It’s clear you don’t need anything else complicated to learn—you just need a clear way to get started, one step at a time.

Speaking of keeping things simple, our newest podcast episode is with Richard Petrie of the Architect Marketing Institute. He shares his interesting story of going from a pro cricket career to helping architects with their marketing by "niching down." It's a great reminder that focus is key, whether in marketing or in new technology.

That "one step at a time" approach is exactly how I think we should handle AI. If you're interested in using AI in your firm's work, I'm here to help. Just reply to this email, and let's talk.

🎧 New Episode: Marketing Smarter: How Architects Can Use AI to Win Better Projects with Richard Petrie 

In this episode, host Aya Shlachter interviews Richard Petrie about his journey from a professional cricket career to founding the Architect Marketing Institute. The discussion revolves around the importance of niching down in marketing, particularly for architects, and the common challenges they face.

Richard also emphasizes the role of AI in enhancing marketing strategies and introduces his six+ AI framework, which includes AI agents designed to streamline marketing efforts for architects.

• Diverse Professional Backgrounds: Transitioning from other industries like professional sports can provide a unique and effective foundation for specialized fields such as architecture marketing.

• Strategic Niche Marketing: Focusing on a specific architectural niche simplifies marketing efforts and allows for more targeted and effective communication.

• Automated Communication: AI agents offer the capability to automate and enhance marketing messaging, improving both efficiency and impact.

• Content Generation Efficiency: Utilizing AI tools saves valuable time for architects and demonstrably improves the quality of marketing content.

• Client Alignment Methods: Frameworks such as the "six thinking hats" are effective tools for helping clients align and articulate their design preferences.

👉 Listen on Apple Podcasts
👉 Listen on Spotify

🏗️ Architecting With AI
See in real-time how AI is used in designing the built environment.

HWKN Architecture releases the first ground up AI-driven office community in the UAE. New York-based HWKN Architecture has unveiled plans for District 11, the world's first ground-up, AI-driven office community in the United Arab Emirates, designed and programmed by artificial intelligence.

Vernacular Building and AI: Can Data Alone Bridge the Gap? As AI becomes more embedded in society, its reliance on datasets creates potential blind spots by excluding forms of understanding not easily captured in digital form, prompting a critical look at its foundations and reach.

Digital media fair ArtMeta brings robots, NFTs and AI art into basel’s historic heart. From June 16 to 22, 2025, ArtMeta's inaugural Digital Art Mile in Basel will transform the historic Rebgasse district into a vibrant epicenter for digital creativity, showcasing digital art, robotic installations, and conferences, challenging preconceptions about the evolving art form.

Architects, Your Real Competition Isn’t AI — It’s Business Complacency. The architectural profession faces a critical need to embrace innovation, as talent attraction, disruptive technology, and external industry interest pose greater threats than AI, echoing concerns from the 2017 Practice Innovation Lab.

Anxiety and AI Rule at the 2025 AIA Conference on Architecture & Design. The 2025 AIA Conference on Architecture & Design in Boston confronted a turbulent year for the AIA, marked by external challenges and internal changes, yet maintained an outwardly optimistic tone amidst anxieties surrounding the future.

🗓️ AI in Motion: Events You Can't Miss Right Now

International Conference on Structures and Architecture. The 6th International Conference on Structures and Architecture (ICSA2025) in Antwerp, Belgium, from July 8-11, 2025, calls for a re-imagination of current practices in structures and architecture in response to the global climate and energy crisis.

GSS25 Online Generative AI in Architecture. The IAAC Global Summer School Program 2025 offers an online course from July 7-11, focusing on how algorithmic design, including generative AI, has transformed architectural research methodologies and practical approaches to building design and construction over the past two decades.

🏢 Beyond Design
Get your fill of AI news beyond the field of architecture.

AI Tool May Predict Response, Resistance in Advanced RCC. A machine learning-based approach, presented by David A. Braun, MD, PhD, at the 2025 ASCO Annual Meeting, suggests that tumor microenvironment signals and circulating factors can predict treatment outcomes in advanced renal cell carcinoma patients receiving nivolumab plus cabozantinib.

Meta Is Creating a New A.I. Lab to Pursue ‘Superintelligence’. Meta is reportedly establishing a new artificial intelligence research lab specifically to pursue "superintelligence," a hypothetical AI system surpassing human brain capabilities, as part of its strategy to remain competitive in the technology sector.

Technology, AI and cyber dominate risk managers’ worries: Airmic survey. According to the Airmic Survey 2025, technology, AI, and cyber threats collectively represent the primary concern for risk managers, driven by increasingly sophisticated attacks and rising costs, despite AI also offering opportunities to reduce expenses.

Thank you for subscribing to the AI for Architects newsletter, the official companion to the AI for Architects podcast hosted by Aya Shlachter! We're thrilled to have you with us as we explore the transformative role of AI in the architecture, engineering, and construction (AEC) industry.

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